slogan

UK: /ˈsləʊgən/ US: /ˈsloʊgən/ ,(slō′gən)

WordReference Random House Learner's Dictionary of American English © 2025

slo•gan /ˈsloʊgən/   n. [countable]

1. a phrase identified with a particular party, product, etc.;
   a catch phrase:
   a campaign slogan.

WordReference Random House Unabridged Dictionary of American English © 2025

slo•gan  (slō′gən), n. 

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person;
   catchword or catch phrase.
2. a war cry or gathering cry, as formerly used among the Scottish clans.

• Scots Gaelic sluagh-ghairm, equivalent. to sluagh army, host (compare slew²) + gairm cry
• 1505–15

Collins Concise English Dictionary © HarperCollins Publishers::

slogan / ˈsləʊɡən/ noun

1. a distinctive or topical phrase used in politics, advertising, etc
2. a Highland battle cry

Etymology: 16th Century: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry