off-brand

US: (ôf′brand′, of′-)

WordReference Random House Unabridged Dictionary of American English © 2025

off-brand  (ôf′brand′, of′-), adj. 

1. not having a recognized or popular brand or name:
   an off-brand TV set.
2. being a cheap or inferior brand or grade:
   off-brand batteries that never work when you need them.

n. 

3. a brand or name that is unrecognized or relatively unfamiliar.
4. a cheap or inferior brand.