down-market

UK: /ˌdaʊnˈmɑː^rkɪt/ US: (doun′mär′kit)

WordReference Random House Unabridged Dictionary of American English © 2025

down-mar•ket  (doun′mär′kit), [Chiefly Brit.]
adj. 

1. British Terms appealing or catering to lower-income consumers;
   widely affordable or accessible.

adv. 

2. British Terms in a down-market way.

• 1970–75

Collins Concise English Dictionary © HarperCollins Publishers::

down-market adjective

1. relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality